Defying science and the world as we know it, sucking and blowing at the same time is being successfully executed at the Ontario Lottery and Gaming Corporation!
The OLG, with a massive advertizing budget behind it, reminds us on a constant basis of the life that we can have if only we buy a ticket. “Just Imagine” they tell us. “What would you do if you won the big one?”.
Attacking and seducing the dreamers in our society, usually those that can least afford it, with ads on television, radio, magazines, newspapers, and on-line, our friends at the OLG want to sell us the snake oil that is gambling. If you’re one of the 1%ers then fine blow your budget. But to bait the most vulnerable with spectacularly unreasonable expectations is unconscionable and must stop.
Advertising by the OLG is just another attempt to separate us from our earnings and give them to the government (This is the “sucking” part). Immoral? Dishonest? Apparently not if you put in the caution to “Play Responsibly” (This is the “blowing” part).
See, it can be done. Spend $300,000,000.00, yes this is 300 million dollars, as noted in the 2011 budget for the OLG, to “suck” the money out of us “suckers”. Follow this up with a footnote in all of these forms of advertising to caution us not to “blow” our budgets.
Presto: Sucking and Blowing at the same time!
We at the Parkdale Party will expose this masterful illusion. See our Platform point #4 – Lotteries & Gaming for details.
About Walter Widla
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